bioRN MarCom Breakfast : AI in Marketing – Learning from each other

Artificial Intelligence continues to shape how marketing and communication teams work – from content creation and search to personalisation and productivity. At the same time, many organisations are still exploring how to integrate AI meaningfully into their daily workflows.

This edition of the bioRN MarCom Breakfast will therefore focus on community exchange and shared learning. Instead of a traditional keynote, the session will be designed as an interactive workshop where participants can discuss experiences, challenges and opportunities related to AI in marketing.

Following a short introduction to the current AI landscape and its relevance for marketing teams, participants will move into moderated discussion rounds at themed tables. Topics will include:

• AI use cases and measurable impact in marketing

• Where AI delivers value – and where human expertise remains essential

• Skills and capabilities needed for the marketer of the future

The workshop moderator will be announced soon.

Participants are also invited to contribute their own tools, experiences or lessons learned in advance, helping shape the discussion and ensuring that practical insights from across the bioRN community are shared.

As always, the MarCom Breakfast provides an informal setting for marketing and communication professionals from the life science ecosystem to connect, exchange ideas and learn from one another.