bioRN MarCom SUMMIT: TARGETED COMMUNICATION

MarCom Summit 2026: Targeted Communication

Building on the success of our MarCom Breakfast series, we are extending the format to create even more space for knowledge exchange, discussion and networking.

Preliminary Agenda:

8:30  – 08:50 – Arrival and morning Coffee

08:50 -09:00 – Welcome

9:00 – 10:00 am: Personas and AI

9:00 –  9.20 am: Effective marketing starts with strategic targeting

Susanne Kuhlendahl,  marcommotion

9:20 – 9:40 am:  Persona Insights: Ask Your Audience Before You Launch

Thorsten Diehl, Commha Consulting
Benedikt Wohlmuth, Fraunhofer IAO / KODIS

   Thorsten Diehl  und Benedikt Wohlmuth   

AI personas you can actually talk to: how a real target group becomes a consistent AI counterpart – and what that changes for your communication work. AI personas are target groups you can talk to. Instead of a static profile in a slide deck, you get a simulated counterpart that answers your questions, reacts to your messaging, and pushes back when something doesn’t land. Commha Consulting and Fraunhofer IAO / KODIS have been building exactly that in Persona Insights. In this session we show what goes into an AI persona that behaves consistently, how that differs from prompting a chatbot, and where teams in communication, marketing and HR are putting it to work.

09:40 – 10:00am:   Discussion & Q&A

10:00 – 11:00 am: Coffee Break

11:00 – 12:00 pm:  Social Media Best Practices (LinkedIN)

11.00 – 11.20 am:  From Research to Reach: Making Science Visible on LinkedIn

Martha Lubosz, Social Media Manager, University Clinic Mainz

11:20 – 11:40 am: Building Confidence & Credibility Online

Merve Özcaner, Content Marketing Manager, PROGEN

11:40 – 12.00 pm: Discussion & Q&A

12:00 – 13:00 pm – Snack Lunch & Networking

13:00 End